Canadian Publishing Industry News
20 February 2017,    

COPA CALL FOR JUDGES

Interested in being a judge for the 2017 Canadian Online Publishing Awards. Are you an expert with at least 10 years experience in marketing, journalism, media, web tech or publishing.

 
The COPAs were established in 2009 and as is recognized as the premier Digital Publishing Awards Program in Canada with 50% of the judges from outside of the industry and a 30% turnover every year on the judging panel that includes a public call for judges. You can enter your name for consideration at this link. http://www.canadianonlinepublishingawards.com/2017/judge

17 February 2017,    

Pierre Karl Péladeau returns to Quebecor as President and CEO, Pierre Dion appointed Chairman of the Board of Quebecor Media

 
Quebecor announced that Pierre Karl Péladeau is resuming his role as President and CEO, effective immediately. Pierre Dion, who has held the position since April 2014, has been appointed Chairman of the Board of Quebecor Media and a director of Quebecor. Moreover, his nomination will be proposed for the Board of Directors of TVA Group at its General Meeting in May 2017. Brian Mulroney will remain Chairman of the Board of Quebecor.

"I am very pleased to return to the helm of Quebecor," said Pierre Karl Péladeau. "The Corporation is dear to my heart, it is in sound financial health, and has grown steadily in recent years. I'd like to express my gratitude to Pierre Dion for his hard work and exemplary leadership, and to the entire management team. Pierre has been with the company since 2004 and has been a trusted colleague of mine for over ten years. I'm looking forward to working with him again."

16 February 2017,    

New Magazine to be launched in the Atlantic Canada - Maritime Edit

It looks like print is making a comeback as a new quarterly magazine is to be launched this summer 2017 that celebrates the heritage and lifestyle of Canada’s East Coast. The magazine will be delivered directly to 60,000 residences in the Maritimes, and will be prominently displayed for sale on newsstands, bookstores and retailers across the country. According to James Mullinger the Editor In Chief, The Maritime Edit is the first and only print publication to capture, celebrate and highlight the discreet luxury of living and working in Atlantic Canada.

 
 

16 February 2017,    

Wider Horizons win Gold and Silver Magazine Awards

Lethbridge College’s Wider Horizons magazine won a Gold and Silver in a competition with publications from Universities and Colleges in Western Canada and nearby USA states. Wider Horizons is published 4x a year by the Lethbridge College Advancement Office based in Alberta. The entries were judged against submissions from post-secondary institutions from Manitoba, Saskatchewan, Alberta, British Columbia, Alaska, Washington, Oregon, Idaho and Montana. These regional awards were presented in Seattle by representatives of the Centre for the Advancement and Support of Education, based in Washington, D.C.

 

8 February 2017,    

Who can you Trust? Traditional media tops the list

Trust in media is a hot topic these days with fake news on the rise and journalism in crisis.  New Canadian research confirms that while social media may be entertaining and fun, traditional media is trusted and true.

 

8 February 2017,    

Canadian Content Showcase - FASHION - Sophie Grégoire Trudeau Cover Story, Wedding Bells - 2017 Wedding Trends

To raise the profile of Canadian content this story will showcase the latest news from content creators in the media industry in Canada. If you have great content you want to share with Masthead readers send the stories to masthead@reflexmediasales.com.

FASHION Magazine secures Canada’s
 Sophie Grégoire Trudeau for
 exclusive cover feature in March 2017 issue

In honour of International Women’s Day on March 8, FASHION Magazine is revealing its feminist-themed March 2017 issue with an exclusive cover and interview featuring Sophie Grégoire Trudeau. The issue marks Grégoire Trudeau’s first fashion cover to date and includes an eight-page feature in which Grégoire Trudeau speaks to the importance of promoting women’s rights in today’s chaotic socio-political landscape.

"We're being called to rise up and raise our level of consciousness and to connect with other human beings," says Grégoire Trudeau. "The level of opportunity that we're sitting on right now as a country and a generation is immense."

 

7 February 2017,    

Advertising Week: Rogers Media shows how to integrate the brand into content

 

With all the talk about content marketing Rogers Media revealed in their session how sports content is produced, consumed and its engagement with their audience. The lessons learned from their presentation can be used to show how and where brands can be integrated into content and the life cycle of this content. 80% of audiences in Canada are sports fans with 7 out 10 females sports fans too.

From left to right: Greg Sansone, Vice-President of Programming, Sportsnet, Matthew Logue, COO, S&E Sponsorship Group, Gord Hendren, President & CEO, Charlton Insights, Tara Slone, co-host of Rogers Hometown Hockey and Sportsnet broadcaster

4 February 2017,    

Advertising Week: State of Mobile from Google and Yahoo

 

It has been 10 years since the Apple iPhone was introduced in the marketplace and the use of mobile is maturing. This consumer entry point is stabilizing as the winners and losers in the mobile space are emerging. This article will reflect on the learning from the Google and Yahoo presentations heard at Advertising Week as part of the coverage this week's event. Some of this you may already know this and others may get discourage on the advertising opportunities in the mobile space as Facebook is becoming the dominant player for advertising.

In the Google presentation it was revealed that Brand marketers are a little behind in the mobile space as they have not optimized their websites for the mobile devices and thus are not meeting the expectations of the consumer. The smartphone is becoming the primary device for most consumers and Yahoo in their presentation revealed the consumers are spending close 5 hours a day on their smartphone. It is also seen that Phablets (6" Devices) are becoming a dominant device along with medium smartphones. Tablets are in 3rd place, so perhaps the hype around tablets is now fading.

 Left to Right: Jeff Lancaster, CEO of Catalyst; Fahd Ananta, Product Manager Shopify; Michael Tsang, Interactive Marketing, Mazda Canada; Miles Savage, Agency Business Development Manager, Google

30 January 2017,    

Advertising Week- Bell Media Talks about Big Data

 

This week is Advertising Week in Toronto that is produced by the ICA and Masthead will be covering some of the sessions and the opening breakfast was hosted by Bell Media on how Big Data is evolving in the marketplace. The telcos are in a unique market position as they are now distributors and content creators that enables them to track the customer journey.

It was an eye opening session as they revealed how Bell Media uses all the data to help advertisers to see the media effectiveness of their ads. There are 3 sources of data subscriber profiles, location data (via cell tower pings) and behavioral data (smartphone usage). This enables marketers to get a sense of user intent in market segments in specific geographical areas. They estimate that the average user/subscriber generates 300-500 location events per day.

Left to Right; Mark Finney VP, Strategic Sales, Bell Media;  Scott Knox, ICA; Matt Alexander, Bell Mobility

27 January 2017,    

Ted Markle Named COO of Annex Printing & Publishing

 
Ted Markle becomes Chief Operating Officer of Annex Printing & Publishing, the parent company of PrintAction magazine operating under the company’s Annex Business Media arm, which is Canada’s largest business-to-business publishing group.

Markle began his role with Annex this week, after spending several months consulting for the company, reporting to President and CEO, Mike Fredericks. Markle will lead Annex’ executive team as the company aims to continue its past several years of expansion.

“We are fortunate to have an operator of Ted’s media experience join us,” said Fredericks. “Ted has also become very familiar with the Annex culture over the past year, and in fact has been involved in our Values Project. He understands what makes us unique, but also brings a valuable fresh look at our business and some high level printing experience as well.”

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