Kat Tancock
Kat Tancock is senior web editor at Reader's Digest and former web editor at Best Health and Canadian Living. She teaches Creating Website Editorial in the Magazine Publishing program at Ryerson University. Comments, questions, breaking news? Send it all to kat DOT tancock AT gmail DOT com.

2010 (49) September (1) Handling corrections: A nice example August (3) Content advice from The Oatmeal 1 Comment The evolution of magazine design 2 Comments Magazines Canada podcast series July (5) Are you giving your readers what they’re looking for? 3 Comments What’s your online identity? Slate finds success with long-form journalism 1 Comment Yahoo releases web style guide Interview: Kelly Caldwell of Dogs in Canada June (6) Margaret Atwood on multiplatform 5 reasons to choose apps over mobile sites 1 Comment Don’t let stories die online MagNet 2010: Copy editing for the web A fun look at web titles Nice job, Report on Business May (4) Have we ever charged enough? 1 Comment Q&A with Suite101 CEO Peter Berger 2 Comments How to survive – and thrive What magazine websites are for April (8) A philosophical question 9 Comments Love this cross-linking 1 Comment Do readers like to scroll? What is a magazine? 1 Comment Upgrade your skills at Ryerson this spring A first look at magazines on the iPad 2 Comments On designing for the iPad 2 Comments Why Graydon Carter thinks print is dying 9 Comments March (3) Thoughts on site design from the New York Times Storytelling, not ink on paper: Wired’s digital magazine concept How Google works February (6) How to love your web staff Scott Stratten on social media trends 3 Comments Advertising vs. e-commerce How to get readers to share your content How to build viral traffic Magazine issue previews on video 1 Comment January (13) You can’t sell content 1 Comment Comments on the NYT pay wall Interview: Adam Ledlow of Transportation Media Group on video Choosing sponsorship over advertising How to make readers pay Can magazines and the web coexist? Review: GQ’s iPhone app 3 Comments Now this I might pay for Why the iPhone matters How Martha’s team tweets Do you know why you’re blogging (and how to do it)? Why the tablet (if it exists) isn’t a saviour 6 Comments Why magazines are made for the web

2009 (80) December (6) Holiday reading Stay objective when judging your site New Year’s Resolution: Upgrade your skills Investigating the shifting landscape of magazines An outsider’s look at Time’s tablet prototype How Spacing builds community 1 Comment November (6) Six things every journalist should know about SEO 6 Comments What ELLE did wrong with its upcoming project What you can learn from Demand Media How to tweet, part infinity 4 Comments How well do you know online ad units? Time.com’s editorial strategy 1 Comment October (4) The future of journalism How else can you make money? 1 Comment Twitter is what Twitter does The power of partnerships September (2) Make friends with the competition 3 Comments Want more traffic? Make a better site August (4) Women's Health gets real 2 Comments Why you should take a class at Ryerson this fall Are you proud of your website? 1 Comment How to handle seasonal content July (3) You are not your reader (except when you are) Brave souls are linking out 6 Comments How to make money online 2 Comments June (8) Men's Health tries to monetize the iPhone 3 Comments How web and print can interact well Making your website as usable as possible More reasons to link The problem with pay walls Branding lessons from Field & Stream Download my MagNet presentation Inspiration from The Economist's Paul Rossi May (10) Get the inside scoop on online editing Web vs. print at Wired When big decisions seem small How to get online readers to pay Mine Magazine misses the point 1 Comment When commenters are your friends Headline inspiration from the BBC How do you define your product? The power of good design Online mag awards/get inspired 1 Comment April (7) You should date your online content How magazines can use Facebook [Guest post] What we think of Publish2 1 Comment Sometimes, readers will pay for content On the other hand, print fails a lot, too Print is still high-value 2 Comments Which comes first: print or online? 1 Comment March (9) The best design is invisible Tips on making the most of UGC Time gets creative What's a podcast, and should you have one? 2 Comments When to post print content online 2 Comments How to stay relevant Doonesbury takes on Twitter The best newsletter frequency for you How would you improve walrusmagazine.com? 8 Comments February (10) Shortcovers and magazines How magazines should use Twitter 1 Comment A better way to redesign your site A case for contextual ads 1 Comment The golden rule of publishing online 1 Comment Learn more about new media ELLECanada.com relaunches in beta Can UGC last? How magazines can build community 2 Comments Why web editors should be copy editors, part 2 1 Comment January (11) Increase your email list Web 2.0 explained War and Peace in 10 minutes a day Good reasons to focus on text Moving backwards Even more on online advertising What's your primary business? 1 Comment I'm sorry, I just couldn't do it 2 Comments Organizing your staff Where will the money come from? Be creative with video

2008 (90) December (13) More discussion of digital editions There's too much information The power of Twitter in Toronto 10 keys to making your magazine website great 1 Comment What SEO means for you and your audience Step back and reassess Leverage content for greater profit Should your site do video? How Stephen Harper has helped the CBC Improving online ads 5 Comments Do you know why you're online? 1 Comment 5 questions: Tara Nolan of canadiangardening.com Brand extension inspiration November (16) It's always a good time to boost your skill set The number one question to ask yourself How to do social media well Designs I like 2 Comments SEO: Why google.ca matters 1 Comment Pretty is good, but functional is better 5 questions: Jennifer Campbell of Fashion Magazine SEO: How to get started Do magazines "get" the web? Maintaining the ad/edit divide online Do unique visitors matter? The pros and cons of digital editions 2 Comments Protect your brand online How links work Newsletter subject lines, revisited 3 Comments The easiest way to add blogs to your site 22 Comments October (20) The future of this blog The creation of monocle.com I need your help Books to read: Crowdsourcing 2 Comments Copy editing is an essential skill 1 Comment 10 top clickable newsletter subject lines 1 Comment Why Web editors need to know HTML SEO: More on creating great titles Writing for the Web Meredith to create its own social network 3 Comments Why your site needs a newsletter 1 Comment Web stats for beginners Is it too early for holiday gift ideas? Technical difficulties? Share it with humour 3 Comments Thoughts on user-generated content Multipage articles, take 2 1 Comment What does competition mean online? 1 Comment Instant commentary from This Magazine A snapshot of your future readers How important is your home page? September (23) THN launches mobile app Link journalism and the Washington Post Weekend links: September 27 1 Comment Repurposing: What to do with sidebars What's happening at Word on the Street Too much social media, not enough time Who can you trust? Weekend links SEO: Make use of your URL How to pay bloggers 3 Comments Should you link out to other sites? No, your website isn't limitless - here's why The perils of anonymous blogging The 3 secrets to writing effective web heds Is social media right for your site? 3 Comments Now here's a good use for a magazine website Multipage vs. single page articles 1 Comment Should you be using Twitter? Why Facebook and Twitter are so popular Why you don't need to be innovative The holy trinity of web editorial SEO: HTML titles and URLs Why should you increase traffic? August (18) RSS via email: Are you pro or con? 1 Comment News flash! Web users have no patience SEO basics How long is too long? Web essentials: Have a site that works Growth reported in online media aimed at women Why you need RSS Mobile content at Rogers 2 Comments Why your site needs RSS Another blog at Toronto Life 2 Comments What you can learn from Facebook: Personalize your site Things to think about: Where do your readers come from? Another launch at Transcon: more.ca Finding the right CMS Building community 1 Comment New launches at Transcon Online content strategies from south of the border Welcome