Monday, October 04, 2010
CHECK UP: Style at Home White Cover
Back on June 29th, 2010, I posted Style at Home’s July issue as Cover of the Week. I loved it because it was different, and took some risks.  I recently bumped into Style at Home's national distribuition manager Bernie Menchise, who informed me the cover was a winner.

July cover of Style at Home
July cover of Style at Home


“Our July 2010 issue is forecast to finish at 41,700 copies sold, which will be a 17% sales lift over last year, ” said Menchise.

The issue sold 6,110 copies more than the July 2009 issue (+17%); 5,489 copies more than July 2008 (+15%); and 9,879 copies more than July 2007 (+31%).

2010    41,700

2009    35,590

2008    36,211

2007    31,821

“We are delighted – but not surprised – to see that our July issue reached a record high in newsstand sales. Summer is traditionally a low time for décor magazines on newsstand, but we knew we had a winner with this dynamic, unique all-white cover.  We new it was risky and unique, but my gut said it would work.  Like they say: no risk, no reward,” said publisher Caroline Andrews.

“Our July 2010 cover was designed to be fresh and appealing. I wanted to do something unexpected that would cause newsstand buyers to take notice. We went with an all-white cover and chic palest of pink to stand out from the cacophony of colour that is always on newsstand.  The room on the cover was produced in-house by our senior design editor Margot Austin," said editor in chief Erin McLaughlin.
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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