Friday, September 02, 2011
Gretzky Scores!
The Hockey News Top 100 Players of All Time special interest publication was a huge success.  The cover featured Wayne Gretzky, and retailed for $7.99. On a draw of 90,700 copies, the issue sold 49,766 copies, for a fabulous 55% sell-through efficiency. The issue outsold the Greatest Jerseys of All Time special interest publication from 2009, which still sold an impressive 35,856 copies on a draw of 90,050 for a 40% sell-through efficiency.

See an old blog post on the Gretzky cover as Cover of theWeek

Here’s what the Editor in Chief, Jason Kay, had to say about this fantastic success on newsstands:

“Any time you put Gretzky on the cover, particularly a throwback image from his Edmonton Oilers days like the one we used, it attracts interest. The white background on the cover with the “ghosted” names of the other hockey greats, along with the title of the book in that gold, fifth colour, combine to give the book a real collectors’ feel. And, of course, with think the content concept was a winning idea — it’s a definitive, authoritative ranking of the top hockey players of all-time by the position they played. We’d never seen a ranking like that before.”

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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