Thursday, October 09, 2008
Thoughts on user-generated content has posted an overview of a session on user-generated content from the American Magazine Conference. I recommend clicking through (it’s not long) to read about some of the successes (and problems) sites such as National Geographic and This Old House have had utilizing UGC. One of my favourite points is from Edward Grinnan of Guideposts: “If I could give you one piece of advice about user-generated content… If you can figure out a way to get a dog into the content, you will get your numbers up.” (Cats work too, by the way.)

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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