Tuesday, August 24, 2010
'Like any evolution in the industry, they force you to become better at what you do.
Vogue’s in-depth articles and beautiful fashion stories, along with coverage of the arts within a fashion context, is not something that exists in the same way on blogs. They force us to dig deeper for stories, but we’re not competitors; we serve different markets. ...
Every medium serves a great purpose to reach our readers. It’s not about forcing how we choose to present our stories into the same mold. It’s about seeing how our readers interact with each medium, and what we feel each medium has to offer the reader."
— Anna Wintour on how fashion blogs have affected magazine content and whether photography and fashion editorials can exist on the Internet, in an
interview with Opening Ceremony.
Monday, August 09, 2010
When quitting a job that one hates, it can be tempting to write a nasty resignation letter. This one, posted on
Why We Need HR, listed off a slew of offences committed by the company.
My decision to leave the company was not made in haste. There are many contributing factors that have led to my resignation. ...
Our publications are so inflated with brochures that no reader would realistically read it in its entirety. But that seems to be okay with everyone. In fact, it’s a running joke that no one reads the magazines. As a writer, you can imagine why this is inherently offensive. ...
It often puzzled me why an Editor in Chief wouldn’t get on board with a passion for quality, but it is apparent, Lisa, that your editing skills are quite basic (e.g. missing commas, uncertainty of semicolon and em-dash rules). As for management, you have not demonstrated leadership; you have shown what it is to be a ‘yes’ person. ...
The letter also includes grievances of harassment:
The lack of boundaries within the company is staggering. Policies are wholly ineffective when the president is the guiltiest and the least accountable to following them. I’m referring to you, Brutus, and your continued belief that the office is your personal playground. Unsolicited comments about women’s attire, sexual innuendos, unwelcome touching, and invasion of personal space are a few examples. ...
To be clear, when I said I believed in Magazine C, I wasn’t lying. I still believe that the magazine has potential, especially in light of the digital age. The difference is I no longer believe it will result in anything valuable under the current business model and the current management. ...
My resignation is effective today. I know two weeks is a standard professional courtesy, but I don’t feel the need to extend something that wasn’t offered to me. ...
Read the full letter here.
As much as you may want to write a letter like this, I very strongly urge you to think very long and very hard before you do.
The Canadian publishing industry is incredibly small, and you never know who your boss knows. Burning a bridge like this could result in many other burned bridges. Beware that you may be cutting yourself off from future opportunities.
It also can have some unforseen consequences. As the author of the blog learned, some of her ex-coworkers were starting to feel the heat.
For issues such as harassment, seek legal avenues such a labour board complaints. Write that nasty resignation letter if you must; just think twice before you submit it to your boss.
Monday, July 26, 2010
If you make it to the interview stage in your job hunt (congratulations!), one of your biggest challenges is going to be standing out from the other candidates (in a good way, of course). Because the horrible truth is, if the interviewer can't remember much about you, you're going to get a "thanks but no thanks."
So how do you stand out?
That's a hard question to answer, but here are some general principles:
Be personable. (Smile!)
Be confident. (A firm handshake, eye contact, no mumbling.)
Talk about yourself. (Seriously. I have interviewed people who barely talk.)
Show genuine interest. (Again, eye contact.)
Ask questions. (You are interviewing them as much as they are interviewing you; this is your chance to determine if this is in fact the job you want. Oh, and it shows that you're interested.)
Any other tips?
Monday, July 19, 2010
On a standard resumé, you list your phone number, mailing address and email address, but you might want to consider also including your blog, website and Twitter handle too. Depending on what job you're applying to – say web editor – it's becoming more important to demonstrate your knowledge of social media and other web tools.
Use with caution, though. If you regularly tweet about things you wouldn't want an employer to know about you, don't include it. If your blog is about cute kittens, it might not be relevant. But if it strengthens your case for being an in-the-know editor, it might be a good idea.
What do you think?
Monday, May 17, 2010
On the hunt for his dream job, copywriter Alec Brownstein purchased the names of his favourite creative directors on Google AdWords.
Whenever someone ran a search for one of the creative directors' names, the following message appeared at the top of the page: "Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too" with a link to Brownstein's website, alecbrownstein.com.
According to CNN.com, the $6 campaign netted calls from all but one of the creative directors Brownstein targeted, two job offers, and two advertising awards.
Just goes to show you that a little ingenuity may be all you need to put your name in front of the right people.
Via
@elliottkaty.
Monday, May 03, 2010
When listing your work history on your resumé, make sure you include enough information about the magazines and other companies that you've worked at. This will help give prospective employers a better sense of the type of experience you have, particularly when they may not be familiar with the publication.
For starters, always list the publisher (where applicable) and city beside the magazine's name. Something like this:
Assistant Editor, Chatelaine (Rogers Media, Toronto), May 2007 – January 2010
You may want to include the publication's website:
Editorial assistant, Alberta Views (Calgary, albertaviews.ab.ca), October 2008 – Present
You can even go a step further and include a brief description of each magazine/company before listing your accomplishments:
Broken Pencil, which publishes four times a year, is a magazine dedicated to covering zines, independent publishing and underground culture in Canada.
Or, you could include information about the publication when describing your accomplishments:
• Assigned and edited the front-of-book section of the monthly woodworking publication, ensuring timely, relevant content and a balance of subject matter.
However you decide to do it, you want to make it easy for whoever is looking at your resumé to get a thorough understanding of your experience. Details you might want to include are subject matter, consumer/trade, circulation, region, audience the magazine serves, staff size (especially if you're listing a management position) and/or frequency. Information like this can indicate how similar/dissimilar your experience is to the position you're applying to, and can help explain the type of experience you have and the type of magazine environment you've been exposed to.
Don't make the mistake of thinking that everyone is going to be familiar with the magazines you've worked at, and don't assume everyone is going to Google them to find out. Make it easy for prospective employers to get a sense of where you come from.
Monday, April 05, 2010
A
recent article in the New York Times points out that the career ladder doesn't always go straight up. "The idea of a lattice describes modern career growth more aptly," according to one expert. So when might you want to go backwards, or even accept a pay cut?
• To move to a bigger company, you may have to accept a lower position. It's not uncommon for an editor-in-chief of a local alternative magazine to take a senior editor or even associate editor position at a larger consumer title.
• To move quickly to a higher-level position, try a smaller company, but be prepared for a pay cut. Because smaller magazines usually have smaller budgets to match, they can't always attract the more seasoned professionals. This means they're often great training grounds for eager young things looking to punch above their weight, or experience level.
• To gain new skills for the future, you may need to take a lower position. Are you a senior editor on the print side with the desire to work on the web team but have no on-the-job web editing experience? You'll have a tough go of it if you aim for a senior web editor position, but associate web editor may be within your grasp.
The overall lesson is to take a look at where you want to be down the road and equip yourself with the skills and experience that will get you there.
Monday, March 15, 2010
When someone I'm interviewing mentions this blog, I know s/he did his/her homework. Not only did s/he research the company, s/he also researched me. It shows genuine interest in the job, and respect for the company. But even if I wasn't part of his/her Google search, at the very least I expect interview candidates to read our company website. There's no excuse not to.
Every magazine now has a website. Prepare for an interview by reading it. If you have more time, also read the magazine's Facebook page, blogs and Twitter stream. Think about it this way: If you can't take 20 minutes to read our website, why should I waste 20 minutes talking to you about a job/internship opportunity?
Thursday, January 14, 2010
Regardless of how good you are at your job, there are two tiny things that are going to get on your boss' nerves, potentially leading to a smaller raise than you would like or expect. And if there are other issues with your performance, these aren't going to help you any.
1. lateness
Punctuality is such a minor thing, but many people look at it as an indicator of how seriously you take your job. Tardiness is especially bothersome if others rely on you in order to get their own work done (hello, editorial assistants). A few minutes late here or there isn't likely to be an issue, especially in an industry like publishing, where flex time is common. But even with flex time, coming in at 10:30 is pushing it. And you should always be punctual for meetings. Lateness is often perceived as lack of respect for the job and for your coworkers.
2. personal phone and internet use
A personal phone call here or there is fine. Even checking eBay for the status of your bid isn't a problem. But it is an issue if every time your boss walks by your desk you're doing something other than work. And don't think she doesn't notice you talking in a hushed voice or quickly closing that browser window. If all she sees is you doing your own thing, she's going to wonder if you're getting your work done.
Are there any other faux pas you would add to this list?
Tuesday, December 15, 2009
As Strunk and White have said, "Clarity, clarity, clarity."
"Muddiness is not merely a disturber of prose, it is also a destroyer of life, of hope: death on the highway caused by a badly worded road sign, heartbreak among lovers caused by a misplaced phrase in a well-intentioned letter, anguish of a traveller expecting to be met at a railroad station and not being met because of a slipshod telegram."
To this list I would add the missed networking connection or opportunity to prove that you're right for a job because you failed to explain in an email that that's what you're looking for. "Think of the tragedies that are rooted in ambiguity, and be clear!"
Every week I receive an email or two from hopeful applicants looking for a job or an internship at my company. What astounds me is when an applicant fails to simply state that that's what he/she wants. He/she will tell me a little bit about him/herself, and will attach a resumé, but I'll be left wondering whether he/she is interested in an internship, a job or just career advice.
As the author of this blog, I also receive many queries about the magazine industry, with editor wannabes sending bios and resumés my way. But likewise, sometimes I have no idea what they're asking for. Do they want me to make an introduction? Do they think I'm a hiring agency? Do they want me to do a resumé critique? (I don't do this, by the way, so don't ask.)
Unless you clearly tell me why you're contacting me, I can't help you. And usually I won't be bothered to reply and ask you to clarify. Just like any other hiring manager, HR professional or editor to whom you're sending your resumé, I'm just going to hit Delete.
Do yourself a favour so your email doesn't end up in the trash: be clear!