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Canadian Magazine Industry News
9 October 2009, TORONTO
Reader's Digest, Canadian Health tops in PMB report
The latest topline readership report from the Print Measurement Bureau has Reader's Digest continuing to hold first in readership with 6.4 million readers. Followed by Canadian Living with 3.8 million.
Canadian Health again has the most readers per copy with an average of 31.5. The Hockey News came in second with an average of 21.4 readers per copy.
The PMB 2009 Fall topline report was released earlier this week and as Masthead reported average readership is up overall and readers per copy have remained close to their spring levels.
A total of 114 publications were measured for the PMB 2009 Fall report, including six measured for the first time in the 2008 fieldwork.
English
Canadian Health
LouLou
Our Canada
Parents Canada
The Health Journal
French
LouLou
Top 10 English-language magazines (total readership)
Top 10 English-language magazines (readers per copy)
Top 10 French-language magazines (total readership)
Top 10 French-language magazines (readers per copy)
Canadian Health again has the most readers per copy with an average of 31.5. The Hockey News came in second with an average of 21.4 readers per copy.
The PMB 2009 Fall topline report was released earlier this week and as Masthead reported average readership is up overall and readers per copy have remained close to their spring levels.
A total of 114 publications were measured for the PMB 2009 Fall report, including six measured for the first time in the 2008 fieldwork.
English
Canadian Health
LouLou
Our Canada
Parents Canada
The Health Journal
French
LouLou
Top 10 English-language magazines (total readership)
|
Title |
PMB 2009 Fall |
| Reader's Digest | 6423 |
| Canadian Living | 3800 |
| what's cooking | 3581 |
| Chatelaine | 3549 |
| Canadian Geographic | 3458 |
| People | 3423 |
| Canadian House & Home | 2357 |
| Maclean's | 2341 |
| CAA Magazine | 2306 |
| Canadian Health & Lifestyle | 2302 |
Top 10 English-language magazines (readers per copy)
| Title | PMB 2009 Fall |
| Canadian Health | 31.5 |
| The Hockey News Magazine | 21.4 |
| People | 19.9 |
| Outdoor Canada | 16.8 |
| Canadian Geographic | 16.4 |
| Cottage Life | 13.1 |
| Canadian Gardening | 12.5 |
| FASHION | 12.5 |
| Elle Canada | 12.1 |
| Canadian Business | 11.7 |
Top 10 French-language magazines (total readership)
| Title | PMB 2009 Fall |
| qu'est-ce qui mijote | 1382 |
| Coup de pouce | 1236 |
| Touring (Fre & Eng) | 1139 |
| Le Journal de Montreal (l-v) | 1094 |
| Le Journal de Montreal (sam.) | 1074 |
| Selection du Reader's Digest | 1073 |
| Chatelaine (Fr) | 938 |
| 7 Jours | 903 |
| Le Journal de Montreal (dim.) | 891 |
| L'actualite | 887 |
Top 10 French-language magazines (readers per copy)
| Title | PMB 2009 Fall |
| Le Lundi | 16.2 |
| Renovation Bricolage | 15.9 |
| Star Inc. | 12.1 |
| Tout Simplement Clodine | 10.1 |
| Les Idees de ma Maison | 9.7 |
| Summum | 9.2 |
| La Semaine | 8.8 |
| Chez-Sol | 8.1 |
| Clin d'oeil | 8.1 |
| Elle Quebec | 8.1 |
| Echos Vedettes | 7.7 |
| Sentier Chasse-Peche | 7.6 |
— V.M.
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