Reader’s Digest Association Emerges from Chapter 11 [Folio]:
After six months restructuring its debt through a pre-packaged bankruptcy, Folio reports that Reader’s Digest has officially emerged from Chapter 11 protection.
Publishers: Triumph From Within the Belly of the Content Beast! [Ad Age]:
Ad Age reports on two successful examples of monetizing content, though not necessarily selling it.
More Than Half of B2B Magazine Subscribers Prefer Print [Print in the Mix]:
This study from Print in the Mix, says according to Signet Research, more than half of subscribers to B2B magazines say print-only is their preferred format.
App for That: Magazines Forge New Vision of Digital Future [Ad Age]:
Ad Age reports that publishers may have found a way to get consumers to pay for content again, through app “stores”.
Despite Small Numbers, Magazines Are Big on Bar Codes [Ad Age]:
Ad Age reports that despite low user numbers, magazines continue to add interactive bar codes and icons because of the active level of engagement they create.