Kanata, Ont.-based Coyle Publishing has launched two new magazines, Ottawa Weddings and Ottawa Family Life.



General manager George Coyle Jr. says Ottawa Weddings was launched because the company saw a need for a local wedding magazine to fill in the gaps between the national books. “Its exciting for both readers and advertisers that we have local listings,” he says. “You can look at Martha Stewart Weddings for style tips, but it won’t tell you about local photographers. We’re winning by staying local.”

The book, which is published twice annually, prints 10,000 copies, says Coyle Jr. About 2,500 of those go to local newsstands. The remainder go to Ottawa-based locations of The Bay and advertisers.

Ottawa Family Life was also launched to fill a niche market in the community, says publisher George Coyle. The quarterly magazine is now on its third issue and is up to 132 pages, from its 84-page launch issue. “We were looking at ways to increase our audience,” says Coyle. “With the decline of the advertising market we were looking for new opportunities. Our strength is local niche publishing.”